News

Telegram, Signal or WhatsApp? We are clear!

It seems that Telegram has been the big beneficiary of the latest WhatsApp crisis and has reached 25 million users in just 3 days. WhatsApp continues to lose users after the change in its privacy conditions and Telegram has taken advantage of this. Last week WhatsApp showed a warning for all users of the app, also in Catalonia and Spain, reporting a change in their privacy conditions. For those users outside of Europe, it means that the messaging application will share more data with other companies in the Facebook group, which has caused great controversy and because of this, many users...

We look with optimism at the 2021 Marketing Plans

Looking ahead to the first half of 2021, the perception of investments in marketing will rise again, according to research carried out by the Spanish Marketing Association. The marketing directors consulted are more optimistic or hopeful about the evolution of own sales (+2.5), the market situation and advertising investment, although these last two parameters still remain in negative values ( -0.1 and -0.3, respectively). Javier Gómez, product director of Gfk, was responsible for presenting the results of a study where the data are very marked by the vaccine against COVID-19. In...

The Federation of the Audiovisual Industry and Events, FIAVE, is already part of our clients

This is a cross-cutting project that we have been working on for months. In the midst of the pandemic we started the first virtual meetings and since then, we have created the corporate image, the web portal , the communication and marketing strategy and its maintenance. We are talking about an Industrial Federation that requires a strategic positioning throughout Spain. At edeon we are helping you to generate quality content that can penetrate the press. We manage their social networks and help them in all aspects related to corporate communication.

Forn Europa, Barcelona's main bread factory, also trusts our services

El Forn Europa , the third generation of one of the most renowned artisan bread workshops in Barcelona, relies on our Social Media Marketing services to publicize the bakery's products and position the company as a benchmark in the sector in Barcelona. . The company is undergoing an interesting process of digitization with the aim of reaching new audiences, offering high quality products made from the heart of Barcelona. It is from the town of Gràcia where Forn Europa feeds the most demanding palates with a wide variety of artisan bread. From edeon we help to position content on...

MicroPlanet reinforces its strategy with digital marketing actions

We have recently started working with MicroPlanet , a leading company in the marketing of laboratory products and services. In this project we are managing social networks, generating strategic content, controlling positioning and giving a boost to communication with current and potential customers. Working with MicroPlanet is a very interesting challenge, where we show that our team of communicators can be rooted in very technical knowledge, generate quality content and monitor data that will help us optimize business campaigns. Digitization is increasingly needed to publicize the...

The pandemic causes a 75% increase in online shopping

In 2019, almost 80% of Catalans and Spaniards still declared that they could buy their Christmas presents in physical stores, but now, after Covid, it has been reduced to 60%. According to the recent study "Consumer Behavior in the Covid Era" conducted by Elogia , Spaniards and Catalans will spend an average of 229 euros on Christmas gifts. A more moderate average than last year, which amounted to 255 euros, which means a 10% reduction in spending. Men will spend the most, 244 euros compared to women, who will invest 214 in their Christmas gifts, and 35% of citizens will spend a higher...

FitDietBox, a new kitchen concept that already trusts our team

The company that is revolutionizing home cooking, FitDietBox , relies on our communication and marketing services. We are fortunate to have the confidence to boost the company's market Catalan and Spanish, managing communication on and off line, leading advertising campaigns on Google and social networks, direct marketing campaigns, street , managing email marketing and offering customer service. When we offer cross-cutting services like this, we usually incorporate teams of between four and five people to perform efficient actions that provide optimal results.

JKING 4x4 is internationalized with us

JKING 4x4 , the company specializing in JEEP Wrangler vehicle spare parts and preparations, has relied on our Social Media Marketing and strategic consulting services to boost its presence in international markets. The Spanish company has begun a process of identity renewal with the help of our graphic team, has continued to hire our strategic consulting service to promote the digital presence and has continued to rely on our team so that we can execute the actions proposed in the strategic plan.

Feliu Franquesa, a story linked to Sant Cugat del Vallès

The leading real estate company in Sant Cugat del Vallès, Feliu Franquesa , has contracted our corporate communication services in order to continue to take root in the market and grow in reputation. Specifically, from the agency we are offering the services of the department of communication and strategic marketing , thus managing social networks, content generation, contact with specialized and general media, management of advertising space, preparation of email marketing and digital positioning. One of the jobs we like to offer our customers is, precisely, that of communication...

23 Basketball relies on our SEM services

The benchmark ecommerce basketball 23 Basketball , entrust our SEO services in order to help them boost their market presence in Catalan and Spanish. The company, based in the city of Terrassa, is one of the portals that offers a more complete and specialized product range in basketball. From the agency we are helping them with Google Ads campaigns as well as social media advertising campaigns.

Youtuber Adrián Sáenz trusts our PR services

The young Catalan youtuber, Adrián Sáenz, already has more than 150,000 subscribers on his Youtube channel and almost 50,000 followers on Instagram . With the aim of continuing to be reputed in the world of digital marketing, and especially ecommerce, from edon we are helping to make Adrián appear in the media, interact with institutions public and can start giving lectures. This young influencer has a lot of projection and from our Communication and PR department it is not difficult for us to differentiate him and position him in the market. I have already made...

The company Dream Fontanilles is already part of our client portfolio

One of the leading ecommerce in the offroad sector, Dream Fontanilles , has hired us to give them a boost in the digitalization of the company. Our team of professionals has been working for months with the company's digital strategy and everything involved, from the design of the new web portal, the positioning strategy, the communication plan, the management of social networks or the strategic organization of part of its staff. From the agency we are especially happy because we are showing that the basis of the success of any ecommerce is to offer a good product and make it known to its...

The youtuber Warmaxinso relies on our SEO and SEM services

Olympic gymnast Rubén López, known on his youtube channel as Warmaxinso, relies on the services of SEO and SEM positioning specialists in order to continue to be reputable and grow his Youtube channel, which already has more than 50,000 subscribers. Rubén is a benchmark in the world of international artistic gymnastics and offers personalized training sessions. From edeon we optimize the positioning of your videos in order to dynamize them efficiently and naturally.

WhatsApp will allow you to buy directly from the app

The APP has announced that soon companies with a presence in WhatsApp Business will be able to display their catalog of products or services and sell from the chat itself. WhatsApp is a messaging app that is strategically already expanding its features beyond personal messaging between users. Over the last few years and through WhatsApp Business from Facebook they have been looking for ways to connect businesses with customers. The great pending subject of WhatsApp Business is monetization, something that can now be done quickly and securely. At a time when online shopping is increasing,...

45% of consumers say they always choose products from companies with clear purposes

At edeon we are always committed to content marketing campaigns and that is why it is very easy for us to work with brands with values. Recently, the communications consultancy Hotwire has published the second edition of the study ' Brands with awareness: the era of the purpose t'. This research carried out on more than 200 executives and 1,000 consumers demonstrates the importance of corporate purpose , although there are still doubts about how it is built and what elements make it up. In fact, 67% of managers link it to functional elements (financial results, products, services) and only...

Interesting news that have just launched different social networks

Over the past few weeks Facebook, Instagram, TikTok, Pinterest and Twitter have introduced new utilities that can be very appealing to businesses. With this article we intend to make a collection and share some practical tips. One of these developments, and that has a lot to do with the circumstances we live in the pandemic, is that Facebook will allow you to charge for online events. This way the owners of any business page can create an event, set its price, promote it, charge and organize everything in one place and with the security provided by Facebook. With social distancing still in...

SEO is the most profitable digital marketing strategy in the long run

SEO, acronym that in English corresponds to "search engine optimization", is a set of actions aimed at improving the positioning of a website in different search engines such as Google, Yahoo, Bing, Ask ... The SEO is a digital marketing strategy that involves increasing the visibility of a page by delivering quality content , optimizing the user experience, loading speed and a long list of small actions that are good. seen by search engine robots, and ultimately help position digital spaces. But why is SEO optimization important for any business? SEO optimization becomes a key tool to...

One third of consumers negatively interpret corporate silence

A new study by Berkeley Communications and Arlington Research says 31% of consumers see companies that don’t communicate regularly (especially during the Covid-19 pandemic) as something negative, such as weak or unprofessional companies. The silence of companies, especially in difficult times, is interpreted as a weakness of the company, where it is supposed to go through financial difficulties or have had to close. The percentage of negative interpretation is led by Italy, Catalonia and Spain with 39%, 33% consumers in the United States, while in the United Kingdom it is 27%. From...

We promote and sponsor the new Valldoreix Hockey Club

The Valldoreix Hockey Club has presented itself publicly with representatives of the Catalan Hockey Federation , the EMD Valldoreix and part of our team. Carlos Tost and Lluís Feliu are the promoters of the new sports entity, where from EDEON we will have a close relationship, as we are the management company and one of the sponsors, together with SOREA . The Valldoreix Hockey Club has officially presented itself together with the entities that have helped to promote the project. The start was made in a room of the Valldoreix Sports Club where members of the Catalan Hockey...