Copy has become the protagonist of any publishing calendar. It is an indispensable element in any communication strategy, whether for the digital environment, offline or for an advertising campaign. A good copy allows brands to connect with their target audience. At edeon , we work with our own method where three elements are indispensable: the copy , the editorial calendar and the report , which will allow us to understand the return. Today, however, we want to focus on how to make a good creative copy: He knows the brand and the project well : who do we want the brand to identify with?...

After 20 years working in the Catalan and Spanish market, we commissioned an evolution of MicroPlanet logo to a more current. Taking advantage of the 20 years, we also highlight the trajectory of the company with a clear and fresh emblem, without losing the essence of the company, but improving its graphic application in any of the formats where the company works.

The multinational Service Point has commissioned us to organize, via ZOOM, the shareholders' meeting where a capital increase has been approved to buy the Catalan company, leader in electronic voting, Scytl . In addition to the organization of the Board, which has been developed via ZOOM and with an English interpreter, we have also organized the subsequent press conference with the main economic media and news agencies. Here are some of the publications obtained thanks to the subsequent press conference:  

For Barça fans who are part of our team, it is a real honor to be able to collaborate with El Senyor Ramon , the first Think Tank in the history of Futbol Club Barcelona. From Senyor Ramon we want to influence, from outside the Club, so that Barça always follows the positive and encouraging path, for the members and for the fans. From edon we are managing the activity of the association on social networks, and we give a more strategic hand to continue to publicize the proposals and campaigns of the Think Tank.

The leading home care company in the Vilanova i la Geltrú area, SEPES , has wanted to strengthen its presence on Social Media and to do so has begun working with our team. From the agency we manage their social networks, generate content, improve their positioning, run advertising campaigns and accompany them in the digital transformation.

The relationship with the company Qualtic , a trusted IT service, has been very peaceful since the first talks. A company with which, in addition to managing communication and advertising campaigns, we also share customers. As they are well described on their website, they are trusted computer scientists and with a first conversation this vocation of service and passion for a job well done is already denoted.

The leading company in nutrition and dietetics, DietFlashMedical is one of the oldest clients of our agency. Since our origins, in 2010, we have been working intermittently to advise and execute campaigns. This month, however, we have started managing the activity on the company's social networks and some of its brands, such as Nutrikosm or DietClinical. From edon it is a pleasure to work with a company we know so much. Currently, in addition to social media, we are also helping to optimize SEO through blog posts and SEM campaigns in Google Ads and Facebook Ads.

Social media conquered us, initially, with text (Facebook and Twitter are an example) and then they did it with images and videos (Instagram and TikTok are also a good example). There are those who talk about a pending revolution that seems to be slowly coming with audio books and podcasts, it's time for audio, and in this race is where a new and amazing social network called Clubhouse. The platform, in less than a year has already managed to capture more than a million users and has done so only using word of mouth , because in Clubhouse the conversation is dominated by voice messages...

Facebook Ads has become an essential tool to reach the most segmented audiences. Currently, the platform offers a very detailed segmentation and with little investment allows to generate a very high ROI. At edeon every month we are creating more campaigns in Facebook Ads with the aim of impacting with specific audiences of Facebook and Instagram . Advertising campaigns on Facebook allow you to segment by age, gender, cities, studies, tastes or interests, which allows a high virality of the content promoted, for example. Facebook Ads is currently a powerful Facebook advertising tool that...

It seems that Telegram has been the big beneficiary of the latest WhatsApp crisis and has reached 25 million users in just 3 days. WhatsApp continues to lose users after the change in its privacy conditions and Telegram has taken advantage of this. Last week WhatsApp showed a warning for all users of the app, also in Catalonia and Spain, reporting a change in their privacy conditions. For those users outside of Europe, it means that the messaging application will share more data with other companies in the Facebook group, which has caused great controversy and because of this, many users...

Looking ahead to the first half of 2021, the perception of investments in marketing will rise again, according to research carried out by the Spanish Marketing Association. The marketing directors consulted are more optimistic or hopeful about the evolution of own sales (+2.5), the market situation and advertising investment, although these last two parameters still remain in negative values ( -0.1 and -0.3, respectively). Javier Gómez, product director of Gfk, was responsible for presenting the results of a study where the data are very marked by the vaccine against COVID-19. In...

This is a cross-cutting project that we have been working on for months. In the midst of the pandemic we started the first virtual meetings and since then, we have created the corporate image, the web portal , the communication and marketing strategy and its maintenance. We are talking about an Industrial Federation that requires a strategic positioning throughout Spain. At edeon we are helping you to generate quality content that can penetrate the press. We manage their social networks and help them in all aspects related to corporate communication.

El Forn Europa , the third generation of one of the most renowned artisan bread workshops in Barcelona, relies on our Social Media Marketing services to publicize the bakery's products and position the company as a benchmark in the sector in Barcelona. . The company is undergoing an interesting process of digitization with the aim of reaching new audiences, offering high quality products made from the heart of Barcelona. It is from the town of Gràcia where Forn Europa feeds the most demanding palates with a wide variety of artisan bread. From edeon we help to position content on...

We have recently started working with MicroPlanet , a leading company in the marketing of laboratory products and services. In this project we are managing social networks, generating strategic content, controlling positioning and giving a boost to communication with current and potential customers. Working with MicroPlanet is a very interesting challenge, where we show that our team of communicators can be rooted in very technical knowledge, generate quality content and monitor data that will help us optimize business campaigns. Digitization is increasingly needed to publicize the...

In 2019, almost 80% of Catalans and Spaniards still declared that they could buy their Christmas presents in physical stores, but now, after Covid, it has been reduced to 60%. According to the recent study "Consumer Behavior in the Covid Era" conducted by Elogia , Spaniards and Catalans will spend an average of 229 euros on Christmas gifts. A more moderate average than last year, which amounted to 255 euros, which means a 10% reduction in spending. Men will spend the most, 244 euros compared to women, who will invest 214 in their Christmas gifts, and 35% of citizens will spend a higher...

The company that is revolutionizing home cooking, FitDietBox , relies on our communication and marketing services. We are fortunate to have the confidence to boost the company's market Catalan and Spanish, managing communication on and off line, leading advertising campaigns on Google and social networks, direct marketing campaigns, street , managing email marketing and offering customer service. When we offer cross-cutting services like this, we usually incorporate teams of between four and five people to perform efficient actions that provide optimal results.

JKING 4x4 , the company specializing in JEEP Wrangler vehicle spare parts and preparations, has relied on our Social Media Marketing and strategic consulting services to boost its presence in international markets. The Spanish company has begun a process of identity renewal with the help of our graphic team, has continued to hire our strategic consulting service to promote the digital presence and has continued to rely on our team so that we can execute the actions proposed in the strategic plan.

The leading real estate company in Sant Cugat del Vallès, Feliu Franquesa , has contracted our corporate communication services in order to continue to take root in the market and grow in reputation. Specifically, from the agency we are offering the services of the department of communication and strategic marketing , thus managing social networks, content generation, contact with specialized and general media, management of advertising space, preparation of email marketing and digital positioning. One of the jobs we like to offer our customers is, precisely, that of communication...

The benchmark ecommerce basketball 23 Basketball , entrust our SEO services in order to help them boost their market presence in Catalan and Spanish. The company, based in the city of Terrassa, is one of the portals that offers a more complete and specialized product range in basketball. From the agency we are helping them with Google Ads campaigns as well as social media advertising campaigns.

The young Catalan youtuber, Adrián Sáenz, already has more than 150,000 subscribers on his Youtube channel and almost 50,000 followers on Instagram . With the aim of continuing to be reputed in the world of digital marketing, and especially ecommerce, from edon we are helping to make Adrián appear in the media, interact with institutions public and can start giving lectures. This young influencer has a lot of projection and from our Communication and PR department it is not difficult for us to differentiate him and position him in the market. I have already made...