News

SEO is the most profitable digital marketing strategy in the long run

SEO, acronym that in English corresponds to "search engine optimization", is a set of actions aimed at improving the positioning of a website in different search engines such as Google, Yahoo, Bing, Ask ... The SEO is a digital marketing strategy that involves increasing the visibility of a page by delivering quality content , optimizing the user experience, loading speed and a long list of small actions that are good. seen by search engine robots, and ultimately help position digital spaces. But why is SEO optimization important for any business? SEO optimization becomes a key tool to...

One third of consumers negatively interpret corporate silence

A new study by Berkeley Communications and Arlington Research says 31% of consumers see companies that don’t communicate regularly (especially during the Covid-19 pandemic) as something negative, such as weak or unprofessional companies. The silence of companies, especially in difficult times, is interpreted as a weakness of the company, where it is supposed to go through financial difficulties or have had to close. The percentage of negative interpretation is led by Italy, Catalonia and Spain with 39%, 33% consumers in the United States, while in the United Kingdom it is 27%. From...

We promote and sponsor the new Valldoreix Hockey Club

The Valldoreix Hockey Club has presented itself publicly with representatives of the Catalan Hockey Federation , the EMD Valldoreix and part of our team. Carlos Tost and Lluís Feliu are the promoters of the new sports entity, where from EDEON we will have a close relationship, as we are the management company and one of the sponsors, together with SOREA . The Valldoreix Hockey Club has officially presented itself together with the entities that have helped to promote the project. The start was made in a room of the Valldoreix Sports Club where members of the Catalan Hockey...

Global advertising investment will grow by more than 6%

There are already several international studies that claim that global advertising spending for next 2021, grow by 6.1% and 9% Spanish and Catalan. According to estimates presented by IPG Mediabrands, during the remainder of 2019 there will be a fall in advertising investment, which is estimated at 7% worldwide and 15% - 17% in Catalonia and Spain. Sporting events stand as one of the key factors driving investment next year, but this year, global investment will be reduced by $ 42 billion worldwide. Advertising for conventional media will fall by 16% and digital advertising will grow...

Sent from my iPhone

Sent from my iPhone - Sent from my iPhone - Sent from my iPhone How many times have you seen this phrase in the emails you receive? And if you have one, how many times have you sent it from your iPhone? If you have not deleted the phrase expressly, certainly more than you can remember. However, many people either don’t know how to delete it, or don’t care, or it’s okay for the phrase to appear each and every time an email is sent from Apple’s luxury phone. A phrase behind which we find a brilliant marketing strategy for the Cupertino company. Mainly for two...

Consumption from home grows by 22%

The coronavirus pandemic has democratized e-commerce and home delivery . During these months, 2.6 million Catalans and Spaniards, for the first time, have bought online and received products and services at home. After weeks of forced confinement and the arrival of the first days of progressive de-escalation, the multinational Kantar , has analyzed the behavior of consumers who have already begun to return to routines, which are already adapting to the new normal. Nearly seven out of ten people confirmed during the weeks of confinement that they would “consume products outside the...

We collaborate with the "United we will get out faster" campaign in Sant Cugat Comerç

Once again Sant Cugat Comerç has relied on our communication, design and marketing services to promote a local campaign to boost trade. The leading trade association in Catalonia, Sant Cugat Comerç, has launched a campaign to encourage buyers and traders, remembering that in the escalation you can already visit the city's establishments. In recent weeks, the process of gradual de-escalation of the extraordinary measures to restrict mobility has begun and many establishments are raising the shutter again, within the Plan for the Transition to a new normal approved by the...

55% of citizens believe that the role of companies is more important than that of governments in building the future

A study published on the MarketingNews portal, which analyzes the social situation and brands before, during and after the health crisis, indicates that 55% of people give companies a more important role in building the future than governments themselves or public institutions. According to data from different studies collected in this report, on how brands have acted during the crisis, the public has assessed up to 60% their ability to adapt and 40% their concern for society; advertising has not been seen negatively in this time, only 2% thought that brands should stop advertising, and...

Facebook, Instagram and WhatsApp will launch an ecommerce platform to support small business

The new Facebook ecommerce will be called Shops and will unify other initiatives of the group (Facebook, Instagram and WhatsApp). Facebook has announced that it is preparing the launch of Shops, a service that will allow companies to display and sell products on the company's social networks. His CEO of Facebook, Mark Zuckerberg, has advanced it in a statement that is very much in line with the struggle that we will soon see among the great technological monsters; Amazon , Google Shopping and now Facebok Shops . We already experienced the Facebook movement to enter the ecommerce sector...

Consumers demand normalcy in business communication

A recent study by the company Havas Media Group endorses what we have been saying in recent weeks from the agency edeon.net : There has been a growing perception that consumers are more receptive to advertising, which is closely related to the high media consumption these weeks . This moment we are living in is a great opportunity for brands to do a good part of their job: communicating with values. According to the eighth report on the impact of the COVID-19 epidemic conducted by Havas Media Group , it is detected that consumers are beginning to demand from brands an effort to return to...

The edeon.net agency obtains Amazon Advertising accreditation

The agency's SEO and SEM specialist, Joan Antoni Pons , has been certified to create advertising campaigns on Amazon . This is the first Amazon certificate an edon.net member gets, and it’s an important fact in order to drive the marketing strategies that many of the customers will hire in the coming months. We are not the first agency to obtain this accreditation but having the Amazon Advertising certificate ensures the success of the agency's next advertising campaigns. Currently, as expert specialists on Amazon’s advertising platform, we can help customers expand target...

Seventy-five trade associations will create the first associative Marketplace in Catalonia

The 75 associations, which represent more than 8,000 shops, sign an agreement in which they undertake to promote the interactive space that will allow all shops in Catalonia to make online sales. The trade associations that promoted the slowshopping.cat portal a few weeks ago, the first directory of home shops, have continued to grow with membership from other associations and have signed an agreement in which they undertake to promote the first marketplace that serves as a solution to local trade in Catalonia. The project they have begun to promote will be called clicat.cat , and will...

Proximity eCommerce as a differentiating element

The current crisis shows that trade must take a step forward and promote the marketing of products and services from the network. Amazon and Google Shopping will be the media, but local commerce must know how to find its space and lead local ecommerce. Let’s put it in a short sentence: the world has changed . All the media, generalist or specialized, are warning us that things can take a long time, even years, to be back as before. In fact, they will not be the same as before until there is a vaccine against COVID-19 and this vaccine has reached a significant percentage of the...

Google Shopping reacts and will open your showroom at no cost

Google has made an important decision that is sure to open a world of possibilities to marketers and businesses in all sectors. Google Shopping will allow any business to advertise their products at no cost, however, so far the decision will only be available in the US. For the first time in eight years, Google Shopping allows anyone who sells online in the United States, regardless of size or financial possibilities, to sell their inventory for free within the platform. Any business can advertise their products on Google Shopping: As the company explained, any company that has an...

Saving, digital and healthy; so will consumers after the crisis

There are many who are talking about coping with the crisis caused by the coronavirus pandemic , but few are beginning to imagine what world we will find ourselves in later, when "everything has returned to normal." Overall, research is already telling us that the post-COVID-19 consumer will prioritize savings, be more digitized, and prioritize purchasing fresh, healthy products. You don't have to be a guru to see we're going here for some time. Healthy shopping has been growing for years from awareness, from personal health to respect for the environment. Saving and digitizing, however,...

The consumption of mobile phones, television and the internet set historical records in Catalonia

Population habits are changing and data analytics companies are already reporting that social media, newsletters and series are the protagonists. Rebold, a benchmark in data analysis, has updated the study analyzing the impact of Covid-19 on the habits of Catalans and Spaniards, in order to help companies understand the effects of the pandemic on social and economic level. The most recent reports show that social media is still crowding out . All networks grow, especially Twitter, with more than 56.1%, Facebook with 36.5% and Instagram with 22.7%. According to data from the consulting...

The profits of businesses that invest in digital marketing are shot up by 136%

The coronavirus crisis is already hitting many businesses, causing a real business crisis that we don't know how far it will go. However, thanks to digital marketing , these uncertain times can be an opportunity to face the challenges with optimism, making changes and seeking new strategies for achieving goals. Now more than ever you need to have a strategic look at the future. We must not forget that this crisis is seasonal and sooner or later we will get out of it, but for that reason, understanding the patterns of behavior and their implications are key to developing a digital strategy in...

TikTok launches live tutorials for users to learn from home

More and more home confined people and different content creators have come to the opportunity to present their materials by sharing daily tutorials to discover new ways to cook, sing, learn math or study English. The TikTok short video platform is entering the European market fast and during the confinement days offers many daily tutorials, tagged under the hashtag #EduTok , for a week to explore new disciplines. These tutorials include how to speak English as a professional, how to paint with coffee, tricks for cooking braves or tips for singing, among others. During these weeks that...

Spectacular drop in media advertising as audiences keep growing

The media estimate that they will suffer from a 40 to 50% drop in advertising investment in Catalonia and Spain while the coronavirus-led confinement and crisis last. The coronavirus pandemic crisis is putting the media in a very difficult situation. Advertising budgets are collapsing globally, with audiences and internet connections reaching record levels. Audiences are larger than ever, but this does not translate into monetization for advertising companies. The latest eMarketer forecasts, for example, already target advertising investments, will continue to decline. The consulting...

Commerce from all over Catalonia joins an initiative that promotes home trade

During the confinement the local commerce has noticed a significant drop in its sales. Some businesses cannot afford the fixed costs and will have to close. To combat the coronavirus-led health crisis, at edeon.net we have pushed for the launch of the Home Business Directory, an initiative articulated by our client, Sant Cugat Comerç , under the umbrella of the awareness campaign, which promotes the responsible trade, SlowShopping.cat . Twelve merchant associations across the country promote an online directory that facilitates delivery of products to customers' homes. Under the...