The Efficient Dynamic Social Media Method (EDSM) celebrates a decade optimizing ROI in communication and marketing
This year marks ten years since Doctor Lluís Feliu introduced the Efficient Dynamic Social Media Method (EDSM), an innovative methodology designed to help companies calculate the return on investment (ROI) of their social media strategies. This milestone represents a decade of evolution and consolidation of a method that has transformed the way companies evaluate the effectiveness of their digital communication actions.
The origin of a key method for digital marketing
The SMDE began to be applied in 2015 as a tool to improve decision-making in digital strategies. With the exponential...