News

Spectacular drop in media advertising as audiences keep growing

The media estimate that they will suffer from a 40 to 50% drop in advertising investment in Catalonia and Spain while the coronavirus-led confinement and crisis last. The coronavirus pandemic crisis is putting the media in a very difficult situation. Advertising budgets are collapsing globally, with audiences and internet connections reaching record levels. Audiences are larger than ever, but this does not translate into monetization for advertising companies. The latest eMarketer forecasts, for example, already target advertising investments, will continue to decline. The consulting...

Commerce from all over Catalonia joins an initiative that promotes home trade

During the confinement the local commerce has noticed a significant drop in its sales. Some businesses cannot afford the fixed costs and will have to close. To combat the coronavirus-led health crisis, at edeon.net we have pushed for the launch of the Home Business Directory, an initiative articulated by our client, Sant Cugat Comerç , under the umbrella of the awareness campaign, which promotes the responsible trade, SlowShopping.cat . Twelve merchant associations across the country promote an online directory that facilitates delivery of products to customers' homes. Under the...

Confinement for coronavirus triggers internet consumption

Video game consumption, streaming video platforms, and social media use spike during confinement. On-demand video platforms are taking advantage of the situation we are currently experiencing to launch new offerings and new content, while the video game industry is also seeing exponentially increased online gaming. One of the side effects of the confinement in the wake of the State of Alarm, decreed by the Spanish Government, is evident on social networks and entertainment portals. Confinement is needed to curb the health crisis caused by the coronavirus in Catalonia and Spain, and this...

Houseparty, the group video calling APP that puts it together

Houseparty , the app for group video calling, is gaining ground in the wake of the COVID-19 crisis. Houseparty has become the app of the moment, bringing together the highest downloads for iPhone right now and fifth app in the top downloads on the Google Play Store . In a matter of days it has climbed hundreds of positions, in Catalonia, Spain, Italy or Portugal. Coronavirus alertness and quarantine are one of the reasons. Video calling and remote work apps are gaining more prominence these days. Skype, Google Classroom, Hangouts, Zoom or Microsoft Teams are just some of them. But also on...

The television content we are consuming the most during the coronavirus health crisis

While the news feeds gain audiences, the sports genre falls and becomes the worst affected in this health crisis by Covid-19. As you might expect, television is becoming one of the indisputable allies for entertainment and truthful information these days of home confinement. Total consumption in Catalonia and Spain increased 18% from the previous week and 17% from the same week last year, according to a report by Mindshare . All age groups increase viewing but especially for children aged 10 to 15 who increase their TV consumption to two hours daily. To this analysis it is necessary...

Twitter will be testing a new snapchat-like feature with tweets disappearing in 24 hours

Twitter will test in Brazil a new functionality that will change the way we communicate through this social network: fleets . These are messages that can only be viewed for 24 hours and do not support "likes", retweets or public replies. If this feature passes the test and is launched globally, we will be seeing a change in the way we communicate and advertise on this social network, as it could be the beginning of new types of ads such as those already we see inside Instagram or snapchat . In addition, ephemeral tweets could be a challenge for moderators, as each post's deadline would...

Twitter is the most talked about coronavirus social network

The threat to the health of the world's population from this unknown virus has become the most important topic in all conversations, media and political agendas around the world. This is not the first time we have faced a health crisis of this magnitude, we have seen it in 2009 with influenza A , but it is the first time we have lived through social networks and digital media as communication channels. . Nowadays the extent of a story cannot be measured without analyzing its impact on the network , which is why Ipsos , through its SIA (Social Intelligence Analytics) solution, has monitored...

The City Council of Terrassa again entrusts us with the communication of WSCITECH

Women, Science and Technology Congress (WSCITECH19)

For the second year running, the City Council of Terrassa has commissioned us to promote and communicate the Women, Science and Technology Congress (WSCITECH). This new edition, which will take place in Terrassa at the end of March, will be formatted as a Conference and will seek to continue to show the gathering as a state benchmark for women scientists and technology. Last year we created this promo video , caught the attention of major national and state media , and drew hundreds of attendees to a Congress that sat on the state-of-the-art science and technology map. For this new...

So we will buy the Catalans during this 2020

The Shopper Story study reveals what the shopping process for Spanish consumers will consist of this year. The process of buying consumers, before being so settled in the physical store, is constantly changing with the birth and evolution of the different shopping channels. Understanding this is key to the strategy of any brand or retailer, which is why the Criteo advertising platform launched the Shopper Story 2020 study. Shoppers don't forget the physical store, but they are becoming more and more demanding despite the rise of e-commerce , the physical store is still of the buyers...

Force majeure and reputation, the keys to understanding the cancellation of the MWC

The cancellation of the Mobile World Congress 2020 (MWC) has resulted in the loss of almost 500 million euros and 14,000 jobs. Last Wednesday, February 12, 2020, what many of us have been expecting for days has been articulated. In charge of GSMA, the organizer of the Mobile World Congress (MWC) in Barcelona, announced the suspension of the event after the wave of cancellations of numerous participating companies. The reference mobile trade show has an economic impact of 473 million euros, concentrates on 2,800 exhibitors and attracts about 107,000 visitors, according to the estimated...

The marketing day in Catalan is back

EU Mediterrani and edeon sign a collaboration agreement to continue promoting the professional meeting. This second edition of the JMC will be held on April 21 at the Mediterranean University School, in Barcelona. The second Catalan Marketing Day (JMC) takes root and changes its location. The marketing and marketing agency edeon and the Mediterranean University School (center affiliated with the University of Girona) have reached an agreement to join forces and continue promoting the meeting of marketing professionals in Catalan. The previous edition, held at the ESADE CREAPOLIS...

Trends that improve reputation

Companies are increasingly aware that managing reputation is key to how they are perceived by customers, employees, shareholders and other stakeholders. In fact, seven out of ten executives from leading reputable firms confirm that managing one's business reputation is more important today than ever . This is partly due to the new currents that are affecting markets and impacting businesses such as the Internet of Things , artificial intelligence, climate change or the evolution of values. That is why all edeon marketing professionals analyze in detail all the relationships that our customers...

Rock Army will boost our presence in the European market with our agency

Rock Army , our off-road vehicle accessories manufacturing company, has selected our agency to make the leap to the French market. From edeon.net we will manage the foreign Social Media communities, as well as carry out corporate communication actions that will improve the strategic presence of the company in the market. Rock Army is a company specializing in the production of protection and conditioning accessories for off-road and camper vehicles. Their system of work is made up of three elements that make them unique in the market; computer-aided design (CAD), numerical control (CNC)...

Airlines That Celebrate Christmas With The World's Largest Screen ...

Iberia congratulates Christmas on the world's largest video screen

Iberia has started a very bright marketing campaign to celebrate Christmas. The action resulted in the deployment of 2,600 LED devices, which allow passengers on their flights to see real-time messages to themselves from the planes they land on. Apart from being an international gateway, the Madrid-Barajas T-4 is one of the main meeting points for all those who return home for Christmas at this time. Starting with the claim " There is nothing bigger than Christmas ", Ogilvy created for Iberia a giant greeting, the largest in the world, visible from the planes landing in the Spanish capital...

Our agency as a case of success at the XX Entrepreneurship Day of Sant Cugat del Vallès

day of entrepreneurship, entrepreneurship day

The experience of the founders of our agency, Xavi Morlans and Lluís Feliu, was one of the success stories that were presented at the end of 2018 at the Sant Cugat del Vallès Entrepreneurship Day. The annual event, organized by the Chamber of Commerce of Terrassa together with the City Council of Sant Cugat del Vallès , and with collaborators such as the Sant Cugat Empresarial Association, had the personal experiences of the founders of edeon.net, They could explain how the beginnings were, how they faced the global economic crisis, how they chose to make a structural...

The consultant Valor Humà trusts in the communication and marketing services of our agency

We start a collaboration with the consultant of Vilanova i la Geltrú, Valor Humano, in order to promote its communication and reach its services to a wider public. Through communication and marketing actions, the company and its professionals are still reknown. From the digital environment, an aspect will be expanded that will be reinforced thanks to the traditional communication and the marketing campaigns that will be executed. Valor Humano is a consultancy specializing in labor law and human resources. It was born in 2009 with the aim of lending a small and medium company, in...

edeon.net opens a third corporate headquarters in Mexico

The communication and marketing agency, which was born in Sant Cugat del Vallès in 2010, already has headquarters in Sant Cugat del Vallès , in Girona and in the Mexican city of Monterrey . The edeon.net firm was born in Sant Cugat del Vallès ten years ago to cover the need of many SMEs that, due to the economic crisis, had to outsource their communication and marketing departments. Currently, with a team formed entirely by communication and marketing professionals, it has its own method to calculate the return on investments in the field of communication and business...

New solutions in the field of marketing reach Mexico with the help of EDEON

The Barcelona company has more than ten years of experience leading corporate communication projects, design and marketing campaigns. EDEON , the communication and marketing agency , was born in Barcelona ten years ago and is already offering its services in the Mexican market . With a team made up entirely of communication and marketing professionals, it has its own method to calculate the return on investments in the field of communication and business marketing. The ' Dynamic Efficient Social Media ' (SMDE) method is supported by a doctoral thesis and is supported by strategic...

The false influencers in the brand image

The CHEQ cybersecurity company has concluded, in a recent study, that 15% of all companies invest in influencers end up in false followers. Their estimates point out that this year we will close it with an investment of 1,300 million dollars in false influencers, which generates two negative consequences; On the one hand many companies that badly invest their money will end up damaging their brand image, and many of them, by that same fact, will end up distorting their calculations of return of the investment. Fake influencers not only hurt the health of a brand and the trust that...